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Market Impact and Business Case for Accessibility
9.1Beyond Compliance: Accessibility as Business StrategyAccessibility is not just a legal obligation -- it is a market expansion strategy, an SEO advantage, and a brand differentiator…9.2The Numbers- 1.3 billion people worldwide have significant disabilities (WHO) - In the US alone, people with disabilities have $490 billion in…9.3SEO Benefits of AccessibilitySearch engines and screen readers consume web content in similar ways. Accessible websites naturally rank better.9.4ROI Calculation FrameworkFor a company with $10M in online revenue:9.5Case StudiesDomino's was sued by a blind customer who could not order pizza using a screen reader. The Supreme Court declined to hear Domino's appeal…9.6Framing Accessibility for Different StakeholdersBeyonce.com (2019): A class-action lawsuit was filed because the website lacked alt text, accessible drop-down menus, and keyboard…