9.5Case Studies

Domino's Pizza v. Robles (2019)

Domino's was sued by a blind customer who could not order pizza using a screen reader. The Supreme Court declined to hear Domino's appeal, letting the lower court ruling stand that the ADA applies to websites. Settlement terms were not disclosed, but Domino's subsequently invested millions in accessibility.

Lesson: No company is too large to be sued, and the courts have consistently ruled that websites are covered by the ADA.

Target Corporation Settlement (2008)

Target settled a class-action accessibility lawsuit for $6 million. The settlement also required Target to make its website accessible and submit to regular accessibility monitoring.

Lesson: Class-action suits multiply the financial impact. Proactive compliance is dramatically cheaper than reactive remediation.