9.6Framing Accessibility for Different Stakeholders

Stakeholder	Frame It As
CEO/Board	Market expansion + legal risk mitigation
Product Manager	Feature that benefits 20% of users + SEO improvement
Engineering Manager	Technical debt reduction + better code quality
Designer	Design excellence + inclusive design principles
Marketing	Brand differentiation + expanded audience
Legal	Compliance program + liability reduction
Finance	ROI calculation + cost avoidance

Additional Case Studies

Beyonce.com (2019): A class-action lawsuit was filed because the website lacked alt text, accessible drop-down menus, and keyboard navigation. The case highlighted that even celebrity and entertainment brands are targets.

Winn-Dixie Stores (2017): The first federal trial ruling that a website violated the ADA. The court ordered Winn-Dixie to bring its website into WCAG 2.0 AA conformance.

The business case for accessibility is overwhelming when presented with data. QA engineers who can articulate this case become advocates for inclusive design, not just testers of compliance checkboxes.