Modern QA2026Setting Targets and Baselines — tiles
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4.7Setting Targets and Baselines

How to Set a Baseline

  1. Measure for 3 months without changing anything. This is your baseline.
  2. Identify the worst metrics -- these are your improvement targets.
  3. Set realistic improvement goals -- 10-20% improvement per quarter is ambitious but achievable.
  4. Track monthly and adjust.

Example Baseline and Targets

Metric Current Baseline Q2 Target Q4 Target
Defect escape rate 12% 8% 5%
Automation ratio 45% 55% 65%
Flaky test rate 8% 5% 2%
Bug fix cycle time 5 days 3 days 2 days
Customer-reported defects/month 8 5 3