Modern QA2026The Quality Coach Model (Modern) — tiles
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9.3The Quality Coach Model (Modern)

In the modern model, QA is embedded in the development team from day one:

      QA ← ←  Reviews requirements
       ↓
 QA + Dev ← ← Three amigos, pair testing
       ↓
  QA + Dev ← ← Code review, test review
       ↓
    QA ← ← ← Exploratory testing, automation
       ↓
   Team ← ← ← Monitoring, continuous improvement

Characteristics of the Quality Coach

  • QA is embedded in the development team from day one
  • QA helps developers write better tests, not just finds their bugs
  • QA contributes to code reviews, architecture decisions, and CI/CD pipeline design
  • Quality is everyone's responsibility; QA provides expertise and tooling
  • QA focuses on preventing bugs through process improvement, not just detecting them through testing
  • Success is measured by bugs prevented, not bugs found
  • Testing is continuous, not a phase